Your clients feedback can be the difference between improving your business and losing it right away; knowing where you succeed and where you fail after a sale is critical to growing your business and achieving perfection in your field. The best way to get that feedback is by sending surveys to your clients asking questions like: - How has our product/service worked for you?
- In what ways do you think we can improve our product/service?
- In which areas do you think we could improve our communication with you?
- From one to ten, how many points would you will give us for listening to the customer?
- Have you found difficulties reaching someone in our company?
- Would you recommend us to your friends?
- Can you shortly describe your experience with us?
Deeply analyze the answers you get from your clients. Those answers are gold for you and your company, because they provide valuable opinions from your clients you wont be able to have otherwise. It may sound crazy, but we often dont make suggestions if people dont ask us first, and when they do, a feeling of importance may make us invest the proper time to give the most detailed, sincere suggestions we can think of. How much would you pay to know where you succeed and where you fail in your business? Its priceless to have that kind of information at your disposition just by picking up the phone or sending an email to one of your beloved clients. While hiring a consultant or sending an employee to grab some feedback from your clients about your product or service can be very tempting, it may not have the same outcome as doing it yourself! (They are taking the time to answer your questions after all; why send someone else to make them or to pick up the answers?) Keep yourself on their minds The easy way to sell is through your existing clients; thats a fact. If you can keep yourself on your clients minds long enough every several weeks, they will keep buying from you or they will send you some referrals for you to work withwhich is even better. Now, direct mail or newsletter work pretty well in that department, but there is no replacement for clients feedback because you will not only get first-hand information about what youre doing right and wrong with your business and how you may improve those aspects, but you will also be putting yourself in your clients mind, and that will lead into new contracts and contacts. Thank-you notes and gifts Showing clients your appreciation could be an excellent way to start new business, too! Once you get those feedbacks from your clients, its time to send the results back along with a nice, hand-written thank-you note. Your clients time is worth every single second you can invest on this technique, and if you get it right, you may end up doing it every six months to burst your sales with new existing challenges. |
