What is Marketing? There are many text book answers to this but I like these two definitions the most. To be successful, you have to understand what marketing is, and how to advertise. Marketing can be defined a number of ways. Val Smyth, founder of Mentors In Motion taught me that Marketing is the art and science of empowering, strengthening and developing real relationships with another human being, based their wants or needs and not yours or mine. Mark Victor Hansen instructed me that marketing is the ability to effectively reach out to a lead, and offer them your product, your service, your personality, and your information. It is really about Information Entrepreneurship, or being an infopreneur, which is the best of all possible businesses to run. Robotic Marketing is all about using tools and techniques, which get more done, faster so one can work less and make more money. So how does one robotically or use automated systems to get the right message, to the right market, using the right media? Here are 3 examples of tools people are using to explode their business. 1. www.MyVoiceShot.com Voice Broadcasting or Voice Mail Blasting. Voice Broadcasting over the phone has been a practiced used by stealthy robotic marketers which has really grown in popularity over the last 16 months. Politicians use them to get people out to vote. Coaches and Schools use them to communicate practice schedules and school closings. And marketers use them to get people information about their products and services. Here is the way it works. Instead of calling 1000 people by hand, smiling and dialing, and leaving 900 answering machine messages (most people are not home), why not let a computer do it for you? Take your permission based lead list, segment out their phone #s. Record your pre-written answering or voice mail message and time it to be about 40 seconds. 40 seconds is your target because you want to keep the entire time on the phone under 60 seconds. All companies charge a fee and this particular one is .12 a minute. If you go over 60 seconds you get billed a whole .12 more. Consider most people have an out going message on their phones of 10-15 seconds, this keeps you under 60. Your message should sound as though you are calling a long lost friend. Dont sound like a robot, or a tele-marketer, be natural and real. You must tell them 1. Who you are
2. The purpose of the call
3. Benefits and features
4. One Call to action In my opinion, your call to action is the most important thing. Because from here, you will direct the prospect to the next step, which continues the automation. Do you want them to send a blank email to your Autoresponder Follow Report? Do you want them to visit your website and Buy? Do you want them to call you back? Make your call to action clear. By using a voice broadcast tool successfully, you can collect leads, collect visitors and connect with customers who call you back, because you told them to in your message. 2. www.autorespondertool.com Email Follow-Up Tool It is possible, that even though they have been around for a long time, sequential email follow ups, might be a brand new concept to many. The goal is to capture the email, and send a series of email follow ups, reports, or relationship building newsletters with repeated exposures which will lead to a purchase. Experts have shown that it often takes 7 or more ad exposures before prospective customers actually make a purchase. With autoresponders and unlimited follow ups, your opt-in prospects will automatically receive your message the essential seven or more times over a period of days, weeks, and months when they request information from you. They save you time, increase your conversion rate, maximize your marketing efforts, keep you organized, and increase your profits. I have autoresponders for leads about different travel products I sell. I have autoresponders training people on how to run their own home based businesses. I use autoresponders to collect email leads of people who sign up to join me on tele-seminars. So how to you get the lead? It must be permission based to add them to your lists, so you can either generate them custom or send massive traffic to your site, where the single purpose is to collect a name and email address. It has been asked, What is the most important thing you can get from a lead on your websites " Most people say, A Credit Card Order and yes, that is important for sure, but what we are really after is an email address. www.Autorespondertool.com shows you many videos on how to install and use email capturing devices on your sites to collect more leads. 3. Tele-Seminars Sell More Products from Your Seat, Right at Home I used to travel around the country, doing live seminars teaching people how to make $1000s at home with their own business. While I was doing this, I was away from my family, spending tons of money on travel, hotels, food and seminar marketing, that it was wearing me out. Getting people in the room and cheeks in seats was the most difficult part. So, when I discovered the power of doing Tele-Seminars, everything changed for me. I no longer needed to spend a fortune to get people and myself to a physical location and waste time away from my family. With the right invite, to the right leads and clients, instead of talking to one person on the phone at a time, you can talk to 4, 29, 179, even 250 or more and do a killer phone presentation, with out having to leave your home office. Alex Mandossian once did a tele-seminar to financial advisors in a hospital bathroom, after his wife gave birth to their child and sold over $12,000 worth of product in 45 minutes. Armand Morin once did a tele-seminar one night in a hotel room and sold over $43,000 worth of product. I did a tele-seminar to some customers on a new back end product and was able to generate over $75,000 in sales in only 55 minutes. Before you do your first tele-seminar, use a good conference call service. You can get some for free like www.totallyfreeconferencecalls.com and www.freeconferencecall.com. For more features, bells and whistles, check out www.Voicetext.com or http://www.eagleconf.com for monthly pay services. Here is a good format on how to do your own tele-seminar. Try to keep it laser beam focused and do not wander from your objectives. - First talk about your background
- Then your product, company, service, compensation plan
- Spell out features and benefits
- Strong call to action
- Offer one time incentive for buyers to buy now. I have done hundreds of tele-seminars and sold over $250,000 worth of products and services, right from my home office, on live tele-seminars, and I did not have to even wear a suit or buy anyone a fancy dinner. Record the tele-seminar, use a company like www.idictate.com to transcribe it and then use the content as a valuable report or sales tool to send to those via email, who could not make the call, and get orders later! Robotic marketing tools are essential to use if you want to get more done faster, with less effort and increase your bottom line profits. Begin using tools like voice broadcasting, autoresponders, and massive attendance tele-seminars and start working less and making more money. |
