It is a well known web site marketing strategy: To attract new customers and traffic, give out something for free: e-zine, ebooks, software, services etc. But as you already know, most people dont appreciate what they get for free because they will always suspect there must be catch. If not, why will anyone give something away for free? you get what I mean? So, I will now give you 8 web site marketing strategy and ideas on how to increase the perceived value of the freebies you give out. (1) You could tell them what the freebie is worth with a dollar amount. For example, "Subscribe to my free e-zine! A $199 value!" (2) You could add other freebies to your freebie that will increase the value. For example, "Subscribe to my free e-zine and get free access to our "subscribers only" private web site!" (3) You could tell them the freebie is only available for a limited time. For example, " Download our free ebook, this free offer will only be available until May 30, 2000." (4) You could tell them the freebie is only available to a limited number of people. For example, " Our free software will only be available for the next 100 people that download it." (5) You could give more details about the freebie. List the benefits, features, what problems the freebie will solve, etc. (6) You could describe your freebie to sound more attractive. For example, instead of "free report" you could say "free never released top secret document" (7) You could list testimonials for your freebie. Most businesses don't give testimonials for their freebies. This would defiantly increase your freebies value. (8) You could tell people how many people have already receive your freebie. For example, "15,000 people have already subscribed to my free e-zine! Can they all be wrong? May these web site marketing strategy and secrets help you to make a lot of money. Warmly, I-key Benney, CEO |
