Does it make sense for a mobile auto detailing company to be concerned about its image in the community and participate in a public relations campaign? It certainly does and all businesses can gain from such. Consider this case study if you will. A mobile auto detailing company decides to participate in a Neighborhood Mobile Watch Community Policing Program. But why, is it really a good fit? Sure it is and here is why; The Detail Guys work on cars at car lots, parking structures, park and rides, and park and flys. They drive around all day and are often parked in a lot for many hours detailing vehicles. They work on busy car lots near busy intersections and often witness hit and runs, accidents and questionable activities. They know the youth in the car clubs, and who is good and who is bad in town. They will know if someone is casing the joint, to come back later. They always have a scheduling clipboard with them and a pen to quickly write down a number of a license plate jot down facts on the scene. They detail for realtors and Movers and Shakers in the town and help by their presence in the group to smooth over any political nay sayers, or "I didn't think of it so it isn't a good idea" people. You see it really makes sense for companies to be more creative in their public relations strategies and become more proactive in the needs and desires of the local citizens and community. So, hopefully you will consider this case study in 2006. |
