Niche marketing is a simple concept, that can help your business to gain an advantage, even in very competitive online categories.
You know that 20 percent of buyers consume 80 percent of your product, so the idea is that you could sell much more products with much less effort if you can identify that 20 percent and find others like them.
People that's interested in it, and consume your product, can be thought as a market niche.
So the idea behind the niche marketing is to target, communicate, sell and obtain feedback of your best customers.
Consumers are becoming each day more demanding because their choices trend to expand in this global economy that we live now.
So the idea behind the niche marketing is the need to satisfy and keep that part of the market that really want your product or services.
But not any niche market will be good for you, you need to estimate the size of your target or niche market.
It should be big enough to sustain your business year after year. Once you have identified your niche market you need to have information about your niche market's size, and the numbers that you need to know are not only the total size of the niche market but, the size of the niche market that's interested in your products, the size of the niche market that your company can reach with advertising and then distribution.
When you decide to pick a niche market you need to be sure that you are going to have enough sales volume and profitability, and you also need to know how strong are your competitors to attract your niche buyers away from your products.
And you also need to have an idea of how many competitive products are going to be offered to your potencial niche marketing prospects.
You might think that the niche maketing was invented to help the new or small companies, but even the large ones have embraced the niche marketing idea, and keep on trying to divide their market and target it with different offers.
And you know why?
Very easy to answer!
If you are interested in buying a dog, would you care for a shampoo advertise?
You need to offer dogs to the people that want dogs and shampoo to the ones that want to wash their hair, you need to make niche offers to your niche market and then you will maximize your selling chances.
Those that repeatedly use your products, your "heavy users" are the niche market that you should try to dominate.
You should divide the whole universe of your potential buyers, into different segments, based on different factors.
Your can divide them by age, by family size, by gender, by economic status or by geographic locations.
It all depends on: what are you going to offer them?
All these niches need, or are interested, in different goods and or services. And the question is: Do you expertize or have a special knowledge in a certain niche?
For example you might be an experte selling used cars, of fixing bicicles, or writing articles, etc.
No matter what niche market you can cover, you can always atract that specific kind of people to your web site and that's exactly what you have to do.
If you are trying to sell a mass articles, unless you are so creative that have a unique aproach to the products, it can be very tough to market them
This is an interesting point, you can have a very special niche article OR a very special niche aproach to an article.
The result is the same: look for a very targeted traffic to your web site and you will sell well.
The same that happens to mass articles it happen to some niche markets: they are tough to reach.
So you must narrow the focus of your site, the more narrow the focus, the easiest will be the niche marketing.
There should be tons of oportunities in your field of interest, if you narrow your focus.
But if your business is broad based, then niche marketing is not for you, you should develop a good affiliate's program, then thousands of affiliates can work the search engines, reaching for their particular niche, and then offer your goods or services.
Theme based content sites are perfect for niche maketing and for making good profit from the search engines.
If you sell dogs, then it won't be difficult to find a niche for dog's food, dog's shampoo, dog's brushes, etc.
Once you define your niche you must look for the most profitable keyword for that niche, then determine the demand and the suply for that niche market, and this will give you the profitabilitty of each keyword (How to Sell on The Web teaches you how to do it).
When you have chosen the most profitable keywords for your niche market, you only have to start writing good content web pages.
My last words: before starting your niche marketing business, make sure that your niche market it does exist on the web, that's big enough to produce continuous good profits, and that's within your reach.
Writen by Dr. Roberto A. Bonomi |
