In the Transportation Sector often we see anti-truck comments in the newspaper, TV or hear them on the radio. Some folks apparently do not understand that everything they buy came to the market via a truck at some point. And yet all they see in traffic jams is these big vehicles blocking their view of more traffic ahead. The motorists are quick to complain about the traffic, embellish accident reports and pull up old articles of truck accidents and pitch the anti-truck safety issues. We all know these are unfounded and yet public perception is the key. This is why Trucking Companies need to stay on the ball with proper public relations. Perhaps you have seen some of the public relations in the past for instance the National Trucking Safety Watch, kind of like a Neighborhood Watch rolling along American Highways. Maybe you have seen the No-Zone campaign to alert drivers not to drive in the drivers blind spots. Remember the; Keep on Trucking, bumper stickers? Now we trucks with messages on the sides and public service announcements, these types of public relations programs turn the side of the truck into a billboard of good will. Public relations with trucking companies are important and they should be considered, so think on this in 2006. |
