What is a blog? Have you, like so many others, heard this word and have no idea what it means? You arent alone, but you should know that blogs are a huge part of the internet and its marketing. A blog is perhaps best defined as a daily journal, which is posted on the internet. Its purpose is to gain attention and garner the interest of website visitors. By grabbing visitors attention, you keep them wanting to come back for more information.
If you are just starting a new business, are a veteran business owner or have something exciting happening within your company, blog your news online. If you have a website, include a link on your homepage directing visitors to your new daily blog. Post something new every day - just as you would in a diary or journal. If nothing is going on, post something silly. If your business is slow, explain what you are doing to change that. Add some humor if at all possible. The trick is to get your readers attention and make them want to come back tomorrow and the next day and the next. Well, you get the picture.
If you dont have a website, there are blog services online that let you post your daily antics. Remember, this is a terrific marketing tool. A recent article was featured about an author who blogged his way to bestseller status. Having no idea the popularity he was garnering, he began a daily posting of his progress on the book. By the time it was published, thousands of readers were anxiously awaiting the release. A success by any standards, this author became a bestseller and many believe that his blog helped push him to success. Another individual, who is currently in college, claims to have reached millionaire status through his website and updated the progress regularly on his blog.
If you arent a writer, but still want to explore the avenue of blogging your business to the world, hire a freelancer to write for you. Work with them closely to ensure that the content is what you desire and you will soon have professionally written content available on a regular basis. If you do hire a writer, make sure that he/she is available on a regular basis. Your blog wont work if you do not update regularly. While daily updates are best, several new entries each week will also work nicely. |
