You dont have to study Marketing in order to know that once you want to sale a product you have to make your offer attractive. You can do that by underlining issues from the content, or, by creating a surface that will charm everybodys eyes, or, more advisable doing both things. It is not a matter of ethics here, meaning that form doesnt take over the content! Its a simple matter: exchanging goods. But when ebooks are regarded maybe, just maybe you should pay more attention! Why? Because, as you may have already noticed, there are just a few of us, readers, left. Ebooks offer a great alternative to paper-books. But this is not what we are concerned of here. But: how to make it attractive. How to convince the reader he must buy this version and not another one. And who said the cover is not important?! It is very important and not only when talking of marketing. The first impression is very important. Covers must personalize what they hide inside. They contain the title - the main idea that should not be neglected. You can spend a lot of money paying a designer, but you cannot be sure that he reached the idea, that he expressed the fundamental two things - the message of the book and its conversion meant to seduce the simple viewer. As you already know, every publishing house preserves its image, through the books it publishes. The style can be seen even in the covers they propose for their books. If you want a style of your own for your e-book cover dont wait for anybody elses ideas! Let your own ideas be seen. And dont worry, it is not as difficult as it may seem. Using e-cover generator software is not like using a bunch of little programs and waste your time, energy, even your nerves. ECover Engineer is the secret! If you agree that the first seeing of an e-cover is the moment your customers decide to proceed or to search for another of your products, dont wait for anything else! You can create a lot of effects, fill styles, import BMP and JPG files and use free templates in order to obtain a high quality image that will fit entirely your thoughts on how a buyer should regard the insides and to convince him to be your faithful wedded buyer. In the same time you can mix in your fantasy both pleasure and work, be creative and smart and you may end up loving it more than you could think! |
