This is a little tip I got from Alex Sampson, a true marketing master. Fact#1: The ownership of an optin list of subscribers is the #1 thing you can do to promote your product or services, you cannot succeed online without one, so don't even try. Fact#2: Someone searching for one thing may be equally or more interested in another product of similar means. For example. You're selling fishing poles. And your surfer is interested in maybe seeing the latest poles, so they stop by your site, but they already have a nice pole, and don't need another, however they're planning a fishing trip and do need bait and tackle, which you're not selling. Ok lets put this in a little better light in relation to internet type downloadable goods. Say you're selling a report on the importance of autoresponders and follow. Another website is selling Autoresponder scripts - or hosting. And another website is selling a set of follow up letters that are very persuasive yet also adapt to whatever it is you're selling for the most part. Option A. Each webmaster can go alone and even compete with each other to make sales, they would both start affiliate programs, etc... Option B. All 3 webmasters join forces and start a little co-op. Webmaster 1 gives EXCLUSIVE rights to webmasters 2 and 3, to give their ebook away for free. Webmasters 2 and 3 give the same rights to webmaster #1 and so on. So webmaster 1 is selling ebook#1 and giving away ebook#2 and ebook#3 as FREE Bonus's which can as much as triple his sales. Webmasters 2 is selling ebook #2 and giving away ebook#3 and ebook#1 as Free Bonus's... etc.. Now you may ask why would you want to do that, and its because it creates synergy, see you control the downloading of the free ebook, you set up a very aggressive autoresponder that the person must go through to download the ebook. The fact that they are downloading your ebook shows you that they're willing to pay for high quality information, it shows you that they have a credit card and aren't some teenager playing pranks. This means you just got an email address of someone who's not afraid to spend money online, someone who's spent money before, and someone who may order again soon, if you can offer them something that intrigues them. See the power of this? You have 2 other webmasters building your optin list, and you have 2 new products that you can offer as FREE EXCLUSIVE Bonus's thus increasing your initial sales. In closing I want to say that I've tried this technique before and had very successful results with it. If you have any questions or would like to form some kind of co-op with me and one of my ebooks that I'm writing please email me at: support@timereleasedwealth.com Copyright 2004 Patrick Curl |
