Internet Marketing is not a miracle marketing strategy competition still exists and you need to have a unique approach with regards to:

Web Design
Just as in the real world, where your brand needs to have a unique look and feel about it, so does your website. You wont have much luck finding a web design template that is consistent with your corporate identity.

Web Page Layout
Layout refers to the way in which your content and navigation system is arranged on your web pages. Its not always easy to have a unique layout you might argue that you will either have your navigation menu displayed vertically or horizontally across to top of the page. If you can come up with a unique design, you can come up with a unique layout. The more unique the layout the more unique the interaction the visitor will experience.

Interaction
Interaction refers to the way the visitor interacts with the content of your website you can achieve unique interaction by adopting functionalities that have not been used often before and by having a unique layout & design. Just be sure that these functionalities are user-friendly and do in fact enhance the visitors experience.

Web Site Content
Content refers to your verbal approach and the type of information you are providing to your website visitor. The Internet is all about sharing information so why not tell your visitors what they want to know! Providing quality content will not only add value to your website visitors experience on your website, but is also vital in help you boost traffic to your website from search engines.