It's never been easier or more affordable to create a great website with remarkable lead generation potential. According to Realtor Magazine, buyers and sellers say that plenty of pictures and descriptions of properties and searchable listings are the two most important things when searching a real estate website. A simple bio and easy-to-locate contact information will take care of selling yourself, but an easy and comprehensive search will get you business. When you open up the entire MLS to prospective buyers and sellers, you keep them at your site. Therefore when they spot the home of their dreams, your phone number is at their fingertips. What could be more effective? Keep It Simple and Customers Will Keep You in Mind Buyers and sellers will click away from your website in droves if they are forced to register before using your search. It may seem like a great way to gather email addresses and other data, but just say no to registration programs! Instead, offer a feature that allows customers to request email updates about their favorite properties. This is actually a more efficient way to get leads, because a forced registration system tempts users to enter phony email addresses and you'll waste your time with bounced-back emails. Requests on a particular property will offer you valuable data as well, allowing you to send information on similar properties. This will show that you're a Realtor who takes the time to understand your client's needs, and will greatly increase your chances of a sale. Make Your Website a "Home" Base When your site is easy to search, and easy to request information from, your potential customers won't feel the need to look anywhere else for their information. They'll probably recommend it to their friends as well! Make sure you have a system in place to follow up on each and every lead. Your customers will feel taken care of, yet free to search to their hearts' content. Striking the right balance can be tricky, but the volume of leads that your website can generate for you make it all worthwhile! |
